AI Search Optimisation
Our approach to AI search optimisation removes the uncertainty around what’s just noise, and what really works for ChatGPT, Gemini, AI Mode, Perplexity and other AI platforms.
The new era of AI search is here to stay. And Screaming Frog is investing heavily in commercial prompt tracking, AI bot analysis, referral metrics and multi-touch attribution for our clients.
Learn how AI platforms are finding and displaying your content – and the value to your business.
AI mentions are competitive and volatile. That’s why our first goal is to understand your target audience and USPs. This helps us identify how and where to make your business visible, instead of just following demand.
Next, we create a strategy that’s grounded in SEO fundamentals but prioritises experimentation.
See our work Request a proposalHow our AI search expertise can help you
Whether you’re after GEO, AEO, AISO, LLMO or the latest acronym, our service is built as an extension to SEO & Digital PR. We don’t rely on hunches, gut-feel or anecdotal evidence. We’re passionate about using data-backed conclusions to hit client goals.
AI Bot Analysis
Using our proprietary Log File Analyser, we make sure AI bots can assess and surface your content efficiently. Beyond technical assessments, this is important to show how AI bots are using your content across training, indexing and real-time citations – a level of visibility that traditional analytics tools simply can’t provide.
Outreach to AI-cited Pages
We'll look for valuable brand mention opportunities, paid or earned, on pages highly cited by AI to gain visibility. We offer both consultancy on which sites to approach and provide a proactive outreach service via our experienced digital PR team. If you can't be the source, get on the source.
Sentiment Analysis
We analyse how AI understands and promotes your brand. AI search platforms are effective qualifiers for traffic in the wider ecosystem and they are now influential opinion-formers, supporting or hindering conversions down the line. Don't leave it to chance; strategic onsite and offsite content can help change and control the narrative.
Content Strategy
First, we identify your core target audiences and how you stand out from the competitors. Then, we map a strategy that focuses on the right content phrasing, structure and production. All with the aim of building authority within your key topics. This caters to context rather than to search demand.
AI Search Testing
Many of our recommendations will be subject to AI testing. This will often be A/B testing - making changes to a group of experiment pages and leaving the rest as controls. This allows us to assess the impact on AI bot visits, referral metrics and prompt visibility.
Prompt Tracking
Alongside log file analysis and bespoke GA4 AI referral tracking, you’ll receive tracking for high-buying-intent prompts. We’ll help identify which prompts matter most, enabling you to benchmark performance against key competitors and uncover gaps in your content strategy and offsite visibility.
Our Awards
Screaming Frog has become essential to our marketing function and we trust them completely for our SEO and content strategy. We’re so impressed with their research-based ideas, their on-brand writing and the results we’ve achieved, which has surpassed anything we’ve seen from partners in the past.
Mel Fulker
Chief Customer Officer - Startle Music
The PR service we receive from Screaming Frog is hugely valuable in building our brand's reputation in a competitive niche, driving high-quality sales leads and helping us diversify our link profile in an authentic and trustworthy way. The media coverage Origin has received over the past year is a testament to Screaming Frog's creative and bold reactive PR strategy, placing us at the centre of global and national news stories related to the health landscape in which we operate.
Steve Brownett-Gale
Marketing Lead
How can we help you?
Talk to our team for more information on how our AI search services can deliver for your business.
If you want to take the uncertainty out of your AI search approach, we’re here to help. We have experience across all manner of websites and verticals.
Our AI search optimisation is based on a day rate and we work with you to decide the number of days needed to deliver effective results.
